Privacy Policy

Contact details of the responsible party

Data transfer to third countries
Data processing security
Cookies
Web analytics
Introduction and overview
Legal basis
Rights according to the General Data Protection Regulation (GDPR)
Google Analytics Privacy Policy
Facebook Pixel Privacy Policy
Google Site Kit Privacy Policy
Google Tag Manager Privacy Policy
WP Statistics Privacy Policy
Online marketing
Google Ads (Google AdWords) Conversion Tracking Privacy P
Google AdSense Privacy Policy
Facebook Privacy Policy
Instagram Privacy Policy
Google Fonts Local Privacy Policy
Google Maps Privacy Policy

1) Contact details of the responsible party

Should you have any questions regarding data protection, you can find the contact details of the responsible person or entity below. MUNIQ REAL ESTATE GmbH Leopoldstraße 19, 80802 Munich
Authorized representative: Lemar Safi
Email: info@muniqre.com
Phone: +49 89 277 802 550
Imprint: https://muniqre.com/impressum

2)Data transfer to third countries

We only transfer or process data in countries outside the EU (third countries) if you consent to such processing, it is legally required, or contractually necessary, and in all cases only to the extent generally permitted. In most cases, your consent is the primary reason we process data in third countries. The processing of personal data in third countries such as the USA, where many software providers offer services and have server locations, may result in personal data being processed and stored in unexpected ways. Whenever possible, we try to use server locations within the EU if that option is available.
We will inform you in more detail about data transfers to third countries in the relevant sections of this privacy policy, should it apply.

3) Data processing security

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. This makes it as difficult as possible, within our capabilities, for third parties to derive personal information from our data.
Article 25 of the GDPR refers to “data protection by design and by default,” which means that security should always be considered when it comes to both software (e.g., forms) and hardware (e.g., access to the server room), and that appropriate measures should be implemented. In the following sections, we will outline specific measures if necessary.

TLS Encryption with HTTPS 
TLS, encryption, and HTTPS may sound very technical—and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to securely transmit data over the internet. This means that the entire transfer of data from your browser to our web server is protected—no one can “eavesdrop.”
This provides an additional layer of security, fulfilling “data protection by design” (Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the internet, we can ensure the protection of confidential data. You can recognize this secure data transmission by the small lock symbol in the upper left corner of your browser, to the left of the internet address (e.g., example.com), and by the use of the https scheme (instead of http) as part of our web address.
If you want to learn more about encryption, we recommend searching for “Hypertext Transfer Protocol Secure wiki” on Google for helpful links to further information.

4.Cookies

Cookies Summary Affected:
Visitors of the website Purpose: Depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie. Processed data: Depends on the respective cookie used. More details can be found below or from the manufacturer of the software that sets the cookie. Storage duration: Depends on the respective cookie, and can vary from hours to years Legal basis: Article 6(1)(a) GDPR (consent), Article 6(1)(f) GDPR (legitimate interests)

What are cookies?
Our website uses HTTP cookies to store user-specific data. In the following, we explain what cookies are and why they are used so that you can better understand the subsequent privacy policy.
Whenever you surf the internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser, which are called cookies. It is undeniable: cookies are incredibly useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are also other types of cookies for different purposes. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, essentially the “brain” of your browser. A cookie consists of a name and a value, and when defining a cookie, one or more attributes must be specified. Cookies store certain user data, such as language or personal website settings. When you revisit our site, your browser sends the “user-specific” information back to our site. Thanks to cookies, our website knows who you are and can offer you the settings you’re accustomed to. In some browsers, each cookie has its own file, while in others like Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser, such as Chrome, and a web server. The web browser requests a website and receives a cookie from the server, which the browser reuses when requesting another page. There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie needs to be individually assessed, as each cookie stores different data. The expiration time of a cookie can vary from a few minutes to several years. Cookies are not software programs and do not contain viruses, Trojans, or other “malware.” Cookies also cannot access information on your PC.

Example of what cookie data can look like:

Name: _ga Value: GA1.2.1326744211.152311284067-9 Purpose: Distinguishing website visitors Expiration date: after 2 years
A browser should at least support the following sizes:
At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there? 
The types of cookies we use specifically depend on the services employed and will be explained in the following sections of the privacy policy. Here, we briefly outline the different types of HTTP cookies.

There are 4 types of Cookies:

Essential cookies
These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user adds a product to the cart, continues browsing on other pages, and later returns to check out. Thanks to these cookies, the shopping cart is not deleted even if the user closes the browser window.

Functional cookies
These cookies collect information about user behavior and whether the user encounters any error messages. These cookies also measure the loading time and the behavior of the website across different browsers.

Targeted cookies
These cookies enhance user-friendliness. For example, saved locations, font sizes, or form data are stored.
 Advertising cookies These cookies are also known as targeting cookies. They are used to deliver personalized ads to users. This can be very useful, but also quite annoying.

Typically, when you visit a website for the first time, you are asked which of these cookie types you would like to allow. Naturally, this decision is also stored in a cookie. If you want to learn more about cookies and don’t shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the “HTTP State Management Mechanism” request for comments by the Internet Engineering Task Force (IETF).

Purpose of processing with cookies
The purpose ultimately depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

What data is processed?
Cookies are helpful for a variety of tasks. Unfortunately, it is impossible to generalize what data cookies store, but we will inform you about the processed or stored data in the following privacy policy.

Storage duration of cookies The storage duration depends on the respective cookie and will be specified below. Some cookies are deleted in less than an hour, while others can be stored for several years on a computer.

Right to object – how can I delete cookies?
You decide whether and how cookies are used. Regardless of the service or website that sets the cookies, you always have the option to delete, disable, or partially allow cookies. For example, you can block third-party cookies but allow all other cookies. If you want to check which cookies are stored in your browser, change or delete your cookie settings, you can find these options in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data stored by websites on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

If you do not want cookies in general, you can set your browser to always inform you when a cookie is set. This way, you can decide for each individual cookie whether to allow it or not. The process varies depending on the browser. It’s best to search for instructions in Google, for example, “Delete cookies Chrome” or “Disable cookies Chrome” if using a Chrome browser.

Legal basis
Since 2009, there are the so-called “Cookie Guidelines.” These guidelines state that storing cookies requires your consent (Article 6(1)(a) GDPR). However, the response to these guidelines varies greatly among EU countries. In Austria, these guidelines were implemented in Section 96(3) of the Telecommunications Act (TKG). In Germany, the Cookie Guidelines were not transposed into national law. Instead, they were largely implemented in Section 15(3) of the Telemedia Act (TMG). For essential cookies where no consent is required, legitimate interests (Article 6(1)(f) GDPR) exist, often of an economic nature. We want to provide visitors with a pleasant user experience, and cookies are often necessary for that purpose. In the following sections, you will be informed in detail about the use of cookies if the software used sets cookies.

5.Web Analytics

Web Analytics Privacy Policy Summary Affected: Visitors of the website Purpose: Evaluation of visitor information to optimize the web offering. Processed data: Access statistics, which include data such as location of access, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found in the respective Web Analytics tool used. Storage duration: Depends on the Web Analytics tool used Legal basis: Article 6(1)(a) GDPR (consent), Article 6(1)(f) GDPR (legitimate interests)

What is Web Analytics?
We use software on our website to analyze the behavior of website visitors, also known as Web Analytics or web analysis. In the process, data is collected, stored, managed, and processed by the respective Analytics tool provider (also called tracking tool). Using this data, analyses of user behavior on our website are created and made available to us as website operators. Additionally, most tools offer various testing options. For example, we can test which offers or content are most appealing to our visitors by showing two different offers for a limited period. After the test (called A/B testing), we know which product or content is more interesting to our website visitors. User profiles can also be created for such testing procedures, and the data can be stored in cookies.

Why do we use Web Analytics?
With our website, we have a clear goal in mind: we want to offer the best web content in the market for our industry. To achieve this, we want to offer the best and most interesting content while ensuring that you feel comfortable on our website. With the help of Web Analytics tools, we can closely examine the behavior of our website visitors and improve our web offering accordingly. For example, we can determine the average age of our visitors, where they come from, when our website is most visited, or which content or products are particularly popular. All this information helps us optimize the website and adapt it perfectly to your needs, interests, and preferences.

What data is processed?
The exact data stored depends on the analysis tools used. However, it is usually recorded which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, with which device (PC, tablet, smartphone, etc.) you visit the website, or which operating system you use. If you have agreed to the collection of location data, the web analytics tool provider may also process this information. Additionally, your IP address is stored. According to the General Data Protection Regulation (GDPR), IP addresses are considered personal data. However, your IP address is generally stored in a pseudonymized (i.e., anonymized and shortened) form. For testing purposes, web analysis, and web optimization, no direct data, such as your name, age, address, or email address, is stored. All such data is pseudonymized if collected, ensuring that you cannot be identified as a person.

The following example shows how Google Analytics works as a client-based web tracking tool using JavaScript code. The duration for which data is stored depends on the provider. Some cookies store data for only a few minutes or until you leave the website, while other cookies can store data for several years.

Duration of data processing
We inform you about the duration of data processing below, as far as we have additional information. In general, we process personal data only as long as it is absolutely necessary to provide our services and products. However, the retention period may exceed this requirement in cases where it is legally mandated, such as for accounting purposes.

Right to object
You have the right and the option to withdraw your consent to the use of cookies or third-party services at any time. This can be done either through our cookie management tool or through other opt-out functions. For example, you can prevent data collection through cookies by managing, disabling, or deleting cookies in your browser.

Legal basis
The use of Web Analytics requires your consent, which we obtained through our cookie popup. This consent, according to Article 6(1)(a) GDPR (consent), provides the legal basis for the processing of personal data, as it may occur during the collection by Web Analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and improving our offering both technically and economically. Web Analytics helps us identify website errors, detect attacks, and improve profitability. The legal basis for this is Article 6(1)(f) GDPR (legitimate interests). Since cookies are used with Web Analytics tools, we recommend that you also read our general privacy policy on cookies. To find out exactly which data is stored and processed about you, you should read the privacy policies of the respective tools used. You will find information on specific Web Analytics tools, if available, in the following sections.

6.Introduction and Overview

We have drafted this privacy policy (version 29.05.2021-311284067) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (short: data) we as the data controller—and the processors commissioned by us (e.g., providers)—process, will process in the future, and what legal options you have. The terms used are to be understood as gender-neutral. In short: We comprehensively inform you about the data we process about you.
Privacy policies generally sound very technical and use legal jargon. This privacy policy, however, aims to explain the most important things to you as simply and transparently as possible. Wherever it contributes to clarity, technical terms are explained in a user-friendly way, links to further information are provided, and graphics are used. We aim to inform you in clear and simple language that, in the course of our business activities, we only process personal data if there is a corresponding legal basis. This is certainly not possible if explanations are as brief, vague, and filled with legal or technical jargon as they often are online when it comes to privacy. I hope you find the following explanations interesting and informative, and maybe you’ll learn something new.
If you still have questions, we kindly ask you to contact the responsible party listed below or in the imprint, follow the provided links, and seek further information on third-party websites. You can, of course, also find our contact details in the imprint.

7.Legal Basis

In the following privacy policy, we provide you with transparent information regarding the legal principles and regulations, i.e., the legal basis of the General Data Protection Regulation (GDPR), that allow us to process personal data.
Regarding EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can, of course, read this EU General Data Protection Regulation online on EUR-Lex, the access point to EU law, at https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A32016R0679.

We process your data only if at least one of the following conditions is met:

Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example of this would be storing the data you entered in a contact form.
Contract (Article 6(1)(b) GDPR): We process your data to fulfill a contract or pre-contractual obligations with you. For instance, if we conclude a purchase contract with you, we require personal information beforehand.
Legal obligation (Article 6(1)(c) GDPR): If we are legally obliged to process your data, we do so. For example, we are required by law to retain invoices for accounting purposes, which typically contain personal data.
Legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not infringe on your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data to ensure the secure and efficient operation of our website. This processing constitutes a legitimate interest.

Other conditions, such as processing data for the performance of a task carried out in the public interest or in the exercise of official authority, and the protection of vital interests, typically do not apply to us. Should such a legal basis become relevant, it will be indicated in the appropriate section.

In addition to the EU regulation, national laws also apply:

In Austria, this is the Federal Act for the Protection of Natural Persons in the Processing of Personal Data (Data Protection Act), abbreviated DSG.
In Germany, the applicable law is the Federal Data Protection Act, abbreviated BDSG.

If other regional or national laws are applicable, we will inform you in the following sections.

8.Rights according to the General Data Protection Regulation (GDPR)

According to Article 13 of the GDPR, you are entitled to the following rights to ensure fair and transparent data processing:

According to Article 15 GDPR, you have the right to know whether we process data about you. If that is the case, you have the right to receive a copy of the data and to be informed about the following:
the purpose of the processing;
the categories, or types of data, being processed;
who receives these data, and if the data is transferred to third countries, how security is ensured;
how long the data is stored;
the existence of the right to rectification, deletion, or restriction of processing, and the right to object to the processing;
that you have the right to file a complaint with a supervisory authority (links to these authorities can be found below);
the origin of the data if we did not collect it directly from you;
whether profiling is conducted, i.e., whether data is automatically evaluated to create a personal profile about you.
According to Article 16 GDPR, you have the right to rectification of data, meaning we must correct your data if you find any errors.
According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), meaning you can request that your data be deleted.
According to Article 18 GDPR, you have the right to restrict processing, meaning we are allowed to store the data but not use it further.
According to Article 19 GDPR, you have the right to data portability, meaning we will provide you with your data in a commonly used format upon request.
According to Article 21 GDPR, you have the right to object, which can result in a change in data processing. If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f)(legitimate interest), you can object to the processing. We will then assess as quickly as possible whether we can legally comply with your objection.
If data is used for direct marketing purposes, you can object to this type of data processing at any time. We will then no longer use your data for direct marketing.
If data is used for profiling, you can also object to this type of data processing at any time. We will no longer use your data for profiling.
According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g., profiling).

If you believe that the processing of your data violates data protection law or that your data protection rights have otherwise been infringed, you can file a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, which can be found at https://www.dsb.gv.at/, and in Germany, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
In short: You have rights—don’t hesitate to contact the responsible party listed above or in our imprint!

9.Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary Affected: Visitors of the website Purpose: Evaluation of visitor information to optimize the web offering Processed data: Access statistics, including data such as location of access, device data, duration and time of access, navigation behavior, click behavior, and IP addresses. More details can be found below in this privacy policy. Storage duration: Depends on the properties used Legal basis: Article 6(1)(a) GDPR (consent), Article 6(1)(f) GDPR (legitimate interests)

What is Google Analytics?
We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. For the European region, the company responsible for all Google services is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and services to your needs. Below, we will provide more detailed information about the tracking tool, including what data is stored and how you can prevent it from being collected.
Google Analytics is a tracking tool that analyzes traffic on our website. To ensure Google Analytics functions, a tracking code is integrated into the code of our website. When you visit our site, this code records various actions you take. Once you leave our website, this data is sent to Google Analytics servers and stored there. Google processes the data, and we receive reports about user behavior. These reports include, but are not limited to, the following:

Audience reports: These reports help us learn more about our users and better understand who is interested in our services.
Ad reports: These reports allow us to analyze and improve our online advertising.
Acquisition reports: These provide useful insights into how we can attract more people to our services.
Behavior reports: These reports show us how users interact with our website, including the paths they take and which links they click on.
Conversion reports: A conversion refers to an action a user takes as a result of a marketing message, such as moving from being a website visitor to a buyer or newsletter subscriber. These reports provide insight into how our marketing efforts resonate with users and help us increase our conversion rate.
Real-time reports: These reports provide immediate information about what is happening on our website, such as how many users are reading this text right now.

Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal. The data collected provides us with a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier to find on Google. On the other hand, the data helps us better understand you as a visitor. We can thus identify exactly what we need to improve on our website to provide you with the best possible service. The data also helps us carry out advertising and marketing campaigns in a more tailored and cost-effective manner. After all, it only makes sense to show our products and services to people who are genuinely interested in them.

What data does Google Analytics store? 
Google Analytics creates a random, unique ID linked to your browser cookie through a tracking code. This enables Google Analytics to recognize you as a new user. When you visit our site again, you will be recognized as a “returning” user. All data collected is stored together with this user ID, which allows pseudonymous user profiles to be analyzed. To analyze our website using Google Analytics, a property ID must be included in the tracking code. The data is then stored in the corresponding property. For each new property created, the default is a Google Analytics 4 property, but the older Universal Analytics property can still be created. Depending on the property used, the data is stored for varying lengths of time. With the use of cookies and app instance IDs, your interactions on our website are measured. Interactions include any action you take on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we, as website operators, authorize it. Exceptions may occur if legally required.

Google Analytics uses the following cookies:
Name: _ga Value: 2.1326744211.152311284067-5 Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to differentiate website visitors. Expiration: After 2 years

Name: _gid Value: 2.1687193234.152311284067-1 Purpose: This cookie is also used to differentiate website visitors. Expiration: After 24 hours

Name: gat_gtag_UA<property-id> Value: 1 Purpose: Used to reduce the request rate. If Google Analytics is provided through the Google Tag Manager, this cookie is named dc_gtm<property-id>. Expiration: After 1 minute

Name: AMP_TOKEN Value: No information Purpose: The cookie contains a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate opt-outs, requests, or errors. Expiration: After 30 seconds to 1 year

Name: __utma Value: 1564498958.1564498958.1564498958.1 Purpose: This cookie tracks your behavior on the website and measures performance. It is updated every time information is sent to Google Analytics. Expiration: After 2 years

Name: __utmt Value: 1 Purpose: This cookie is used to throttle the request rate, similar to gat_gtag_UA<property-id>. Expiration: After 10 minutes

Name: __utmb Value: 3.10.1564498958 Purpose: This cookie is used to determine new sessions. It is updated every time new data is sent to Google Analytics. Expiration: After 30 minutes

Name: __utmc Value: 167421564 Purpose: This cookie is used to establish new sessions for returning visitors. It is a session cookie and is only stored until the browser is closed. Expiration: After the browser is closed

Name: __utmz Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/ Purpose: This cookie identifies the source of traffic to our website, such as whether you came from another site or an advertisement. Expiration: After 6 months

Name: __utmv Value: No information Purpose: This cookie is used to store custom user data. It is updated every time information is sent to Google Analytics. Expiration: After 2 years

Note: This list cannot guarantee completeness, as Google changes its choice of cookies periodically.

Here is an overview of the most important data collected by Google Analytics:

Heatmaps: Google generates heatmaps showing which areas of our site you click on. This helps us understand where you navigate on our site.
Session duration: Google defines session duration as the time you spend on our site without leaving. After 20 minutes of inactivity, the session ends automatically.
Bounce rate: A bounce occurs when you view only one page on our site and then leave.
Account creation: If you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only displayed in truncated form to prevent unique identification.
Location: The IP address can be used to determine your country and approximate location. This is known as IP geolocation.
Technical information: This includes your browser type, internet service provider, or screen resolution.
Source of origin: Google Analytics is interested in how you came to our website, whether it was through another site or an ad.

Other data includes contact details, reviews, media playback (e.g., if you play a video on our site), social media sharing, or adding to favorites. This list is not exhaustive and is intended only as a general guide to data stored by Google Analytics.

How long and where is the data stored?
Google has distributed its servers all over the world. Most servers are located in America, and therefore, your data is generally stored on American servers. You can read exactly where Google’s data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=en. Your data is distributed across various physical storage devices, which has the advantage of faster data retrieval and better protection against tampering. Each Google data center has corresponding emergency programs for your data. For instance, if Google’s hardware fails or natural disasters disable servers, the risk of service interruption at Google remains low. The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is set to 14 months by default. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months. For Universal Analytics properties, the standard retention period for your user data in Google Analytics is set to 26 months. After that, your user data will be deleted. However, we have the option to choose the retention period for user data ourselves, with five available options:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

There is also an option to have data deleted only if you no longer visit our website within the selected time frame. In this case, the retention period is reset each time you revisit our website within the specified period. Once the chosen time period has expired, the data is deleted on a monthly basis. This retention period applies to your data that is linked to cookies, user identification, and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a combination of individual data into a larger unit.

How can I delete my data or prevent data storage?
Under the data protection laws of the European Union, you have the right to access, update, delete, or restrict your data. By using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on here: https://tools.google.com/dlpage/gaoptout?hl=en. Please note that this add-on only disables data collection by Google Analytics. If you wish to disable, delete, or manage cookies in general (regardless of Google Analytics), each browser has its own instructions:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove website data stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

Please note that when using this tool, your data may be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Therefore, data cannot simply be transferred to, stored, or processed in unsafe third countries unless appropriate guarantees (such as EU standard contractual clauses) are in place between us and the non-EU service provider.

Legal basis
The use of Google Analytics requires your consent, which we obtained through our cookie popup. According to Article 6(1)(a) GDPR (consent), this consent serves as the legal basis for processing personal data as part of web analytics tools. In addition to consent, we have a legitimate interest in analyzing website visitor behavior to improve our offering technically and economically. Google Analytics helps us identify website errors, detect attacks, and improve profitability. The legal basis for this is Article 6(1)(f) GDPR (legitimate interests).
We hope we have provided you with the key information regarding the data processing carried out by Google Analytics. If you would like to learn more about the tracking service, we recommend these two links:

http://www.google.com/analytics/terms/en.html
https://support.google.com/analytics/answer/6004245?hl=en.

Google Analytics IP-Anonymization
We have implemented IP address anonymization on this website for Google Analytics. This function was developed by Google to ensure that this website complies with applicable data protection regulations and the recommendations of local data protection authorities, which may prohibit the storage of complete IP addresses. Anonymization or masking of the IP occurs as soon as the IP addresses enter the Google Analytics data collection network and before any storage or processing takes place. You can find more information about IP anonymization here: https://support.google.com/analytics/answer/2763052?hl=en.

Google Analytics Reports on Demographic Characteristics and Interests
We have enabled the advertising reporting features in Google Analytics. The demographic and interest reports include information about age, gender, and interests. This allows us to get a better picture of our users without being able to associate this data with specific individuals. You can learn more about the advertising features here:
https://support.google.com/analytics/answer/3450482?hl=en You can opt out of using your Google Account activities and information for advertising purposes via the checkbox at https://adssettings.google.com/authenticated.

Google Analytics Deactivation Link
By clicking on the following deactivation link, you can prevent Google from collecting further visits on this website. Please note: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.

Deactivate Google Analytics
Google Analytics Data Processing Agreement We have signed a direct customer contract with Google for the use of Google Analytics by accepting the “Data Processing Agreement” in Google Analytics. You can find more information about the Google Analytics Data Processing Agreement here: https://support.google.com/analytics/answer/3379636?hl=en.

Google Analytics Google Signals Privacy Policy
We have enabled Google Signals in Google Analytics. This updates the existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographics) to receive aggregated and anonymized data from you, provided you have allowed personalized ads in your Google Account. The special feature here is that cross-device tracking is involved, meaning your data can be analyzed across different devices. By enabling Google Signals, data is collected and linked to the Google Account. Google can, for example, recognize when you view a product on our website via a smartphone and later purchase the product via a laptop. Thanks to Google Signals, we can start cross-device remarketing campaigns, which would not be possible otherwise. Remarketing means that we can show you our offer on other websites as well. In addition, Google Analytics uses Google Signals to collect other visitor data such as location, search history, YouTube history, and data about your actions on our website. This provides us with better advertising reports and more useful insights into your interests and demographic characteristics, including your age, the language you speak, where you live, and your gender. Social criteria such as your job, marital status, or income are also included. All these features help Google Analytics define target groups. The reports help us better understand your behavior, preferences, and interests so we can optimize and tailor our services and products for you. This data is deleted after 26 months by default. Please note that this data collection only takes place if you have allowed personalized ads in your Google Account. It always involves aggregated and anonymous data, never individual personal data. You can manage or delete this data in your Google Account.

10.Facebook-Pixel Privacy Policy

We use the Facebook Pixel on our website. For this, we have implemented a code on our website. The Facebook Pixel is a piece of JavaScript code that loads a collection of functions allowing Facebook to track your user actions if you arrived on our website via Facebook ads. For example, if you purchase a product on our website, the Facebook Pixel is triggered, and it stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (such as IP address, user ID) with the data from your Facebook account. Facebook then deletes this data. The data collected is anonymous to us and cannot be viewed; it is only useful for ad targeting. If you are a Facebook user and logged in, your visit to our website is automatically associated with your Facebook user account.
 We aim to show our services and products only to people who are genuinely interested in them. With the help of the Facebook Pixel, our advertising measures can be better tailored to your preferences and interests. As a result, Facebook users (who have allowed personalized advertising) will see relevant ads. Facebook also uses the data collected for analysis and its own advertisements. Below, we list the cookies set by the Facebook Pixel on a test page. Please note that these are just example cookies. Depending on your interaction with our website, different cookies may be set.

Name: _fbp Value: fb.1.1568287647279.257405483-6311284067-7 Purpose: This cookie is used by Facebook to display advertising products. Expiration: After 3 months

Name: fr Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf. Purpose: This cookie ensures the proper functioning of the Facebook Pixel. Expiration: After 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311284067-3 Value: Name of the author Purpose: This cookie stores the text and name of a user who leaves a comment, for example. Expiration: After 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062 Value: https%3A%2F%2Fwww.testsite…%2F (URL of the author) Purpose: This cookie stores the URL of the website that the user enters in a text field on our site. Expiration: After 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062 Value: Email address of the author Purpose: This cookie stores the user’s email address, provided they shared it on the site. Expiration: After 12 months

Note: The cookies mentioned above are related to individual user behavior. Facebook may change its use of cookies at any time, especially regarding tracking cookies. If you are logged into Facebook, you can change your ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There, you can deactivate or activate providers. If you want to learn more about Facebook’s privacy practices, we recommend reading their data policies at https://www.facebook.com/policy.php.

Facebook Automatic Advanced Matching Privacy Policy
We have also enabled the Automatic Advanced Matching feature of Facebook Pixel. This feature allows us to send hashed emails, names, gender, city, state, ZIP code, birthdate, or phone numbers to Facebook as additional information, provided you have shared this data with us. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people interested in our services or products.

11.Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary Affected:
Visitors of the website Purpose: Evaluation of visitor information to optimize the web offering Processed data: Access statistics, including data such as location of access, device data, duration and time of access, navigation behavior, click behavior, and IP addresses. More details can be found below and in the Google Analytics privacy policy. Storage duration: Depends on the properties used Legal basis: Article 6(1)(a) GDPR (consent), Article 6(1)(f) GDPR (legitimate interests)

What is Google Site Kit?
We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit, we can quickly and easily view statistics from various Google products, such as Google Analytics, directly in our WordPress dashboard. The tool and the embedded Google tools also collect personal data from you. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored, and which other privacy policies are relevant in this context. Google Site Kit is a plugin for the content management system WordPress. With this plugin, we can view important website analytics directly in our dashboard. These are statistics collected by other Google products, primarily Google Analytics. In addition to Google Analytics, services such as Google Search Console, Page Speed Insight, Google AdSense, Google Optimize, and Google Tag Manager can also be linked with Google Site Kit.

Why do we use Google Site Kit on our website?
As a service provider, it is our task to offer you the best possible experience on our website. You should feel comfortable and easily find what you are looking for. Statistical evaluations help us get to know you better and adjust our offerings to meet your needs and interests. We use various Google tools for these evaluations. Site Kit makes our work easier by allowing us to view and analyze the statistics from Google products directly in the dashboard without having to log in separately to each tool. Site Kit provides a comprehensive overview of the most important analytics data.

What data does Google Site Kit store?
If you have consented to tracking tools in the cookie notice (also called script or banner), cookies are set by Google products such as Google Analytics, and your user behavior data is sent to, stored, and processed by Google. This includes personal data such as your IP address. For more detailed information about the individual services, we have provided specific sections in this privacy policy. For example, see our Google Analytics privacy policy, where we go into great detail about the data collected, how long Google Analytics stores, manages, and processes data, which cookies may be used, and how you can prevent data storage. We have also provided comprehensive privacy information for other Google services, such as Google Tag Manager or Google AdSense.
Below are some example Google Analytics cookies that may be set in your browser if you have generally consented to data processing by Google. Please note that this is just a selection:

Name: _ga Value: 2.1326744211.152311284067-2 Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It is used to distinguish website visitors. Expiration: After 2 years

Name: _gid Value: 2.1687193234.152311284067-7 Purpose: This cookie is also used to distinguish website visitors. Expiration: After 24 hours

Name: gat_gtag_UA<property-id> Value: 1 Purpose: This cookie is used to reduce the request rate. Expiration: After 1 minute

How long and where is the data stored?
Google stores the data collected on its own servers, which are distributed worldwide. Most servers are located in the United States, so it is possible that your data is stored there. You can view the exact locations of Google’s data centers here: https://www.google.com/about/datacenters/inside/locations/?hl=en. Data collected by Google Analytics is typically retained for 26 months. After this period, your user data is deleted. This retention period applies to all data linked to cookies, user identification, and advertising IDs.

How can I delete my data or prevent data storage?
You always have the right to access your data, have it deleted, corrected, or restricted. You can also disable, delete, or manage cookies in your browser at any time. Here are the instructions for managing cookies in the most popular browsers:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove website data stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

Please note that when using this tool, your data may be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Therefore, data cannot be transferred to, stored, or processed in these unsafe third countries unless appropriate guarantees (such as EU standard contractual clauses) are in place between us and the non-EU service provider.

Legal basis
The use of Google Site Kit requires your consent, which we obtained through our cookie popup. According to Article 6(1)(a) GDPR (consent), this consent serves as the legal basis for processing personal data through web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors to improve our offering both technically and economically. Google Site Kit helps us identify website errors, detect attacks, and improve profitability. The legal basis for this is Article 6(1)(f) GDPR (legitimate interests). To learn more about Google’s data processing, we recommend reading Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=en

12.Google Tag Manager Privacy Policy

Google Tag Manager Privacy Policy Summary Affected:
Visitors of the website Purpose: Organization of individual tracking tools Processed data: The Google Tag Manager itself does not store any data. The data is collected by the tags of the web analytics tools used. Storage duration: Depends on the web analytics tool used Legal basis: Article 6(1)(a) GDPR (consent), Article 6(1)(f) GDPR (legitimate interests)

What is Google Tag Manager?
We use Google Tag Manager from Google Inc. on our website. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. The Tag Manager is one of many helpful marketing tools provided by Google. Through Google Tag Manager, we can centrally integrate and manage code snippets from various tracking tools that we use on our website. In this privacy policy, we will explain in more detail what Google Tag Manager does, why we use it, and how data is processed.
Google Tag Manager is an organization tool that allows us to integrate and manage website tags centrally through a user interface. Tags are small pieces of code that track your activities on our website. JavaScript code snippets are embedded into our website’s source code to accomplish this. These tags often come from Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed through the Manager. These tags perform various tasks: they can collect browser data, feed marketing tools with data, embed buttons, set cookies, and track users across multiple websites.

Why do we use Google Tag Manager on our website?
As they say, organization is key! This also applies to maintaining our website. To design our website in the best possible way for you and all those interested in our products and services, we need various tracking tools like Google Analytics. The data collected by these tools shows us what interests you the most, where we can improve our services, and which people we should show our offers to. For tracking to work, we need to embed corresponding JavaScript codes into our website. While we could individually integrate each code snippet into our website’s source code, this would take time and could quickly become confusing. This is why we use Google Tag Manager. We can easily integrate and manage the necessary scripts from a single location. Additionally, the Google Tag Manager offers an easy-to-use interface that does not require programming knowledge, helping us maintain order in our tag management.

What data does Google Tag Manager store?
The Tag Manager itself is a domain that does not set cookies or store data. It acts merely as a “manager” for the implemented tags. The data is collected by the individual tags of the different web analytics tools. Data is passed through Google Tag Manager to the tracking tools but not stored by it. However, the tags embedded by various web analytics tools, such as Google Analytics, work differently. Depending on the tool, cookies may collect, store, and process different data about your web behavior. For more details, please read our privacy policies for the individual analytics and tracking tools used on our website.
In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. This only concerns the use and utilization of our Tag Manager and not your data, which is stored through the code snippets. We have allowed Google and others to receive selected data in anonymized form. We have consented to the anonymous transfer of our website data. However, despite extensive research, we could not determine which aggregated and anonymized data is transmitted exactly. In any case, Google deletes all information that could identify our website. Google aggregates the data with hundreds of other anonymous website data to create user trends within the scope of benchmarking. Benchmarking compares one’s own results with those of competitors, helping to optimize processes based on the collected information.

How long and where is the data stored?
If Google stores data, it is stored on its servers, which are distributed worldwide, with most located in America. You can see exactly where Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=en. For the storage duration of data collected by individual tracking tools, please refer to our specific privacy policies for each tool.

How can I delete my data or prevent data storage?
Google Tag Manager does not set cookies itself but manages tags for different tracking websites. In our privacy policies for the individual tracking tools, you will find detailed information on how to delete or manage your data. Please note that when using this tool, your data may be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Therefore, data cannot simply be transferred, stored, or processed in these unsafe third countries unless appropriate guarantees (such as EU standard contractual clauses) are in place between us and the non-EU service provider.

Legal basis
The use of Google Tag Manager requires your consent, which we obtained through our cookie popup. According to Article 6(1)(a) GDPR (consent), this consent serves as the legal basis for processing personal data through web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors to improve our offering both technically and economically. Google Tag Manager helps us improve efficiency. The legal basis for this is Article 6(1)(f) GDPR (legitimate interests). If you want to learn more about Google Tag Manager, we recommend visiting the FAQs at https://www.google.com/intl/en/tagmanager/faq.html.

13.WP Privacy Policy

WP Statistics Privacy Policy Summary Affected:
Visitors of the website Purpose: Evaluation of visitor information to optimize the web offering Processed data: Access statistics, which include data such as anonymized IP addresses, duration of website visits, or click behavior Storage duration: Data is stored until it is no longer needed for the purposes mentioned Legal basis: Article 6(1)(a) GDPR (consent), Article 6(1)(f) GDPR (legitimate interests)

What is WP Statistics?
We use the WP Statistics analytics plugin on our website. This plugin was developed by Veronalabs (5460 W Main St, Verona, NY 13478, United States), an American software company. With this plugin, we receive simple statistics on how you, as a user, interact with our website. In this privacy policy, we explain more about the analytics tool and show you what data is collected, where it is stored, and for how long.
This plugin is an analytics software specifically designed for websites that use the WordPress content management system. WordPress allows us to easily edit our website without programming knowledge. WP Statistics can collect data such as how long you stay on our website, which subpages you visit, how many visitors are on the website, or which website referred you to ours. WP Statistics does not set cookies, and the data collected cannot be used to identify you personally.

Why do we use WP Statistics?
With WP Statistics, we receive simple statistics that help us make our website more interesting and better for you. Our website, along with the content, products, and/or services offered, should meet your needs and requirements as best as possible. To achieve this goal, we need to know where improvements and changes should be made. The statistics we receive help us move closer to this goal.

What data does WP Statistics store?
WP Statistics does not set cookies, and the data collected is used to create anonymized statistics on the use of our website. WP Statistics also anonymizes your IP address, so you cannot be personally identified. When your web browser connects to our web server, visitor data (known as visitor data) is collected and stored in our database on our server. This includes:

The address (URL) of the accessed web page
Browser and browser version
The operating system used
The address (URL) of the previously visited page (referrer URL)
The hostname and IP address of the device from which access is made
Date and time
Information about the country/city
The number of visitors arriving from a search engine
Duration of the website visit
Clicks on the website
The data is not shared or sold.

How long and where is the data stored?
All data is stored locally on our web server. The data is stored on our web server until it is no longer needed for the purposes mentioned above.

How can I delete my data or prevent data storage? 
You have the right at any time to request information, correction, deletion, or restriction of the processing of your personal data. You can also revoke your consent to data processing at any time.

Legal basis 
The use of WP Statistics requires your consent, which we obtained through our cookie popup. According to Article 6(1)(a) GDPR (consent), this consent serves as the legal basis for processing personal data through web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors to improve our offering both technically and economically. With WP Statistics, we can identify website errors, detect attacks, and improve profitability. The legal basis for this is Article 6(1)(f) GDPR (legitimate interests).

We have now provided you with the key information regarding data processing by WP Statistics. Since the plugin does not use cookies and the data for statistical evaluation is stored locally on the web server, your data is handled with care. If you want to learn more about WP Statistics, we recommend reading the company’s privacy policy at https://wp-statistics.com/privacy-and-policy/.

14.Online Marketing

Online Marketing Privacy Policy Summary Affected:
Visitors of the website Purpose: Evaluation of visitor information to optimize the web offering Processed data: Access statistics, including data such as location of access, device data, duration and time of access, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. More details can be found with the respective online marketing tool. Storage duration: Depends on the online marketing tools used Legal basis: Article 6(1)(a) GDPR (consent), Article 6(1)(f) GDPR (legitimate interests)

What is Online Marketing?
Online marketing refers to all measures taken online to achieve marketing goals, such as increasing brand awareness or closing a sale. Our online marketing efforts also aim to draw attention to our website. To show our offerings to as many interested people as possible, we engage in online marketing, which usually includes online advertising, content marketing, or search engine optimization. To use online marketing efficiently and effectively, personal data is stored and processed. This data helps us target content to people who are genuinely interested and measure the success of our online marketing efforts.

Why do we use Online Marketing Tools?
We want to show our website to everyone who is interested in our offerings. We are aware that this is not possible without targeted measures, which is why we engage in online marketing. Various tools make our online marketing efforts easier and provide continuous suggestions for improvement based on data. This helps us better target our campaigns to our audience. Ultimately, the purpose of these online marketing tools is to optimize our offering.

What data is processed?
To make online marketing work and measure the success of our efforts, user profiles are created, and data is stored, often in cookies (small text files). With this data, we can not only display advertisements but also tailor the content on our website to your preferences. Various third-party tools offer these features and collect and store your data accordingly. Cookies may store information such as which pages you visited on our website, how long you viewed them, which links or buttons you clicked on, or from which website you arrived at ours. Technical information such as your IP address, the browser you use, the device from which you visit our website, or the time of your visit may also be stored. If you have consented to allow us to determine your location, we can also store and process this data. Your IP address is stored in a pseudonymized (shortened) form. Personal data that directly identifies you, such as name, address, or email address, is also stored in pseudonymized form in the context of advertising and online marketing procedures. Therefore, we cannot identify you as a person, only the pseudonymized information in the user profiles is stored. Cookies may also be used, analyzed, and applied for advertising purposes on other websites using the same advertising tools. Data may also be stored on the servers of the providers of these advertising tools. In exceptional cases, personal data (e.g., name, email address) may also be stored in user profiles, such as when you are a member of a social media channel we use for our online marketing and the network links the already existing data with the user profile. For all advertising tools we use that store your data on their servers, we only receive aggregated information, never data that makes you identifiable as an individual. The data merely shows how effective certain advertising measures were. For example, we can see which actions led you or other users to visit our website and make a purchase or request a service. These analyses help us improve our advertising offerings and tailor them more precisely to the needs and desires of interested individuals.

Duration of data processing
The duration of data processing is provided below if more information is available. In general, we process personal data only as long as it is necessary to provide our services and products. Data stored in cookies is stored for varying lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. The respective privacy policies of the individual providers usually provide detailed information about the cookies used.

Right to object 
You always have the right and the opportunity to withdraw your consent to the use of cookies or third-party providers. This can be done either through our cookie management tool or via other opt-out functions. For example, you can prevent data collection through cookies by managing, disabling, or deleting cookies in your browser. Since cookies are used in online marketing tools, we also recommend reading our general privacy policy on cookies. To find out exactly which data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis 
If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Article 6(1)(a) GDPR (consent), this consent serves as the legal basis for processing personal data through online marketing tools. In addition to consent, we also have a legitimate interest in measuring the success of online marketing measures to optimize our offerings and efforts using the collected data. The corresponding legal basis for this is Article 6(1)(f) GDPR (legitimate interests). You can find information on specific online marketing tools in the following sections.

Google AdMob Privacy Policy 
We use Google AdMob, a tool for mobile advertising, on our website. The service provider is Google Inc., an American company. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. You can find out more about the data processed by Google AdMob in their privacy policy at https://policies.google.com/privacy?hl=en.

Facebook Conversions API Privacy Policy 
We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is Facebook Inc., an American company. For the European region, Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible. You can find out more about the data processed by Facebook Conversions API in their privacy policy at https://www.facebook.com/about/privacy.

Facebook Custom Audiences Privacy Policy 
We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is Facebook Inc., an American company. For the European region, Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible. You can find out more about the data processed by Facebook Custom Audiences in their privacy policy at https://www.facebook.com/about/privacy.

15.Google Ads (Google AdWords) Conversion-Tracking Privacy Policy

Google Ads (Google AdWords) Conversion-Tracking Privacy Policy Summary Affected:
Visitors of the website Purpose: Economic success and optimization of our services Processed data: Access statistics, including data such as location of access, device data, duration and time of access, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. Storage duration: Conversion cookies typically expire after 30 days and do not transmit personal data. Legal basis: Article 6(1)(a) GDPR (consent), Article 6(1)(f) GDPR (legitimate interests)

What is Google Ads Conversion-Tracking? 
We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. This helps us raise awareness of the high quality of our offerings. As part of our advertising efforts through Google Ads, we use Google Inc.’s conversion tracking on our website. However, in Europe, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. This free tracking tool allows us to better tailor our advertising to your interests and needs. In the following article, we explain in more detail why we use conversion tracking, which data is stored, and how you can prevent this data storage. Google Ads (formerly Google AdWords) is Google’s proprietary online advertising system. We believe in the quality of our offering and want as many people as possible to discover our website. For online advertising, Google Ads offers the best platform. Naturally, we also want to gain a precise overview of the cost-effectiveness of our advertising campaigns, which is why we use Google Ads’ conversion tracking tool. But what is a conversion? A conversion occurs when a visitor transitions from being a mere website visitor to taking action. This happens when you click on our ad and then perform another action, such as visiting our website. With Google’s conversion tracking tool, we can see what happens after a user clicks on our Google Ads ad. For example, we can track whether products are purchased, services are used, or users sign up for our newsletter.

Why do we use Google Ads Conversion-Tracking on our website? 
We use Google Ads to draw attention to our offerings on other websites. The goal is to ensure that our campaigns reach only those genuinely interested in our offerings. With the conversion tracking tool, we can see which keywords, ads, ad groups, and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then complete a conversion. This data allows us to calculate our cost-effectiveness, measure the success of individual marketing efforts, and optimize our online marketing campaigns. We can also use the data to make our website more interesting and further customize our advertising to your needs.

What data is stored by Google Ads Conversion-Tracking? 
We have integrated a conversion tracking tag or code snippet into our website to better analyze certain user actions. When you click on one of our Google Ads ads, the “Conversion” cookie is stored on your computer (usually in your browser) or mobile device. Cookies are small text files that store information on your computer.
Here are the details of the main cookies used for Google conversion tracking:

Name: Conversion Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311284067-3 Purpose: This cookie stores each conversion you make on our website after you arrived via a Google ad. Expiration: After 3 months

Name: _gac Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE Purpose: This is a classic Google Analytics cookie that tracks various actions on our website. Expiration: After 3 months

Note: The _gac cookie only appears in conjunction with Google Analytics. The above list is not exhaustive, as Google frequently uses other cookies for analytics purposes. Once you complete an action on our website, Google recognizes the cookie and records your action as a conversion. As long as you browse our website and the cookie has not expired, we and Google can recognize that you found us through our Google Ads ad. The cookie is read and the conversion data is sent back to Google Ads. Other cookies may also be used to measure conversions. Google Ads conversion tracking can be further refined and improved using Google Analytics. For ads displayed by Google in various locations on the web, cookies named “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js using the _gac cookie. This cookie stores this data when you visit one of our pages with automatic tag labeling set up in Google Ads. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive personal data. We receive statistical reports from Google, such as the total number of users who clicked on our ad and which marketing measures were effective.

How long and where is the data stored? 
Please note that we have no control over how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit personal data. The cookies named “Conversion” and “_gac” (used in conjunction with Google Analytics) have an expiration date of 3 months.
How can I delete my data or prevent data storage? You can opt-out of Google Ads conversion tracking. By disabling the Google conversion tracking cookie in your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. Here are instructions for managing cookies in different browsers:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove website data stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

If you do not want any cookies, you can configure your browser to always inform you when a cookie is set so that you can decide for each individual cookie whether to allow it or not. By downloading and installing this browser plugin at https://support.google.com/ads/answer/7395996, all “advertising cookies” will also be deactivated. Note that disabling these cookies does not prevent ads, only personalized ads. Please note that when using this tool, your data may be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Therefore, data cannot simply be transferred to, stored, or processed in these unsafe third countries unless appropriate guarantees (such as EU standard contractual clauses) are in place between us and the non-EU service provider.

Legal basis 
If you have consented to the use of Google Ads conversion tracking, the legal basis for the corresponding data processing is this consent. According to Article 6(1)(a) GDPR (consent), this consent serves as the legal basis for processing personal data in the context of Google Ads conversion tracking. Additionally, we have a legitimate interest in using Google Ads conversion tracking to optimize our online services and marketing efforts. The corresponding legal basis for this is Article 6(1)(f) GDPR (legitimate interests). For more information on Google privacy practices, we recommend Google’s general privacy policy: https://policies.google.com/privacy?hl=en.

16.Google AdSense Privacy Policy

Google AdSense Privacy Policy Summary Affected:
Visitors of the website Purpose: Economic success and the optimization of our services Processed data: Access statistics, including data such as location of access, device data, duration and time of access, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. Storage duration: Depends on the cookies used and the stored data Legal basis: Article 6(1)(a) GDPR (consent), Article 6(1)(f) GDPR (legitimate interests)

What is Google AdSense? 
We use Google AdSense on this website. It is an advertising program by Google Inc. For all Google services in Europe, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible. With Google AdSense, we can display ads on this website that match our content. Ideally, these ads provide a real benefit to you. In this privacy policy about Google AdSense, we explain why we use Google AdSense on our website, what data of yours is processed and stored, and how you can prevent this data from being stored. Google AdSense has been around since 2003. Unlike Google Ads (formerly Google AdWords), you cannot place ads yourself with AdSense. Instead, ads are displayed on websites like ours. The main advantage of this advertising service compared to others is that Google AdSense only shows you ads that match the content of our website. Google uses an algorithm to calculate which ads are most relevant to you. We aim to display ads that interest you and provide added value. Google determines which ads are suitable for our website and users based on your interests or user behavior and our offerings. It’s important to note that we are not responsible for the selection of ads. We simply offer the ad space on our website. Google decides which ads to display. Since August 2013, the ads have also been adapted to the user interface, meaning the ads are adjusted to the device you’re using, whether it’s a smartphone, PC, or laptop.

Why do we use Google AdSense on our website?
Maintaining a high-quality website requires dedication and effort. We are never truly finished working on our site, as we strive to keep it up-to-date. Naturally, we want to achieve economic success from this work, which is why we decided to use advertising as a source of income. Our main priority is to ensure that these ads do not disrupt your visit to our website. With Google AdSense, only ads relevant to our topics and your interests are displayed. Similar to how Google indexes a website, a bot analyzes the content and offerings on our site. The ads are then adapted to match the content of the site. In addition to matching content, AdSense also supports interest-based targeting. This means that Google uses your data to offer personalized ads. Ideally, this personalized advertising provides added value to you, and we can generate some income from it.

What data is stored by Google AdSense?
To display personalized ads through Google AdSense, cookies are used. Cookies are small text files that store certain information on your computer. AdSense cookies help deliver better ads. These cookies do not contain personally identifiable data. However, it’s important to note that Google considers information such as “pseudonymous cookie IDs” (where a name or other identifier is replaced with a pseudonym) or IP addresses to be non-personally identifiable information. However, under the GDPR, this data can be considered personal data. After each impression (when you see an ad), click, or other activity leading to a call to the Google AdSense servers, a cookie is sent to your browser. If the browser accepts the cookie, it is stored there. Third-party providers may place cookies in your browser as part of AdSense or use web beacons to store data received through ad delivery on the website. Web beacons are small graphics that record log files and allow for log file analysis. This enables statistical evaluations for online marketing purposes. Through these cookies, Google can collect certain information about your user behavior on our website, including:

How you interact with an ad (clicks, impressions, mouse movements)
Whether an ad has appeared in your browser previously (to avoid showing the same ad repeatedly) Google analyzes the data related to the displayed ads and your IP address to measure the effectiveness of ads and improve its ad offering. This data is not linked to personal data that Google may have from other Google services.

Here are some example cookies used for Google AdSense tracking (from a test website using only Google AdSense):

Name: uid Value: 891269189311284067-8 Purpose: This cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website. Expiration: After 2 months

Name: C Value: 1 Purpose: This cookie identifies whether your browser accepts cookies. It is stored under the domain track.adform.net. Expiration: After 1 month

Name: cid Value: 8912691894970695056,0,0,0,0 Purpose: This cookie is stored under the domain track.adform.net, representing the client ID and is used to improve advertising for you. It can deliver more relevant ads and help improve campaign performance reports. Expiration: After 2 months

Name: IDE Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311284067-1 Purpose: This cookie is stored under the domain doubleclick.net and serves to track your actions after seeing or clicking an ad, helping to measure the ad’s effectiveness. Expiration: After 1 month

Name: test_cookie Value: N/A Purpose: The test_cookie checks whether your browser supports cookies. It is stored under the domain doubleclick.net. Expiration: After 1 month

Name: CT592996 Value: 733366 Purpose: Stored under the domain adform.net, this cookie is set when you click an ad. Further details on this cookie’s use are unavailable. Expiration: After 1 hour

How long and where is the data stored? 
Google collects your IP address and various activities performed on the website. Cookies store this information about your interactions on our site. According to Google, this data is securely stored on Google’s servers, primarily located in the USA. If you do not have a Google account or are not logged in, Google typically stores the collected data using a unique ID on your browser. These unique IDs, stored in cookies, help ensure personalized advertising. If you are logged into a Google account, Google may also collect personal data. Some of the data Google stores can be deleted at any time (see the next section). Many of the cookie-stored data will be automatically deleted after a certain period. However, Google may store some data for a more extended period if required for business or legal reasons.

How can I delete my data or prevent data storage? 
You can delete or deactivate cookies stored on your computer at any time. How this works depends on your browser. Here are instructions for managing cookies in different browsers:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove website data stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can configure your browser to inform you whenever a cookie is set, allowing you to decide whether to allow each individual cookie. You can also download and install this browser plugin at https://support.google.com/ads/answer/7395996 to deactivate all “advertising cookies.” Please note that disabling these cookies will not prevent ads but will only stop personalized advertising. If you have a Google account, you can disable personalized advertising at https://adssettings.google.com/authenticated. You will still see ads, but they will no longer be personalized. However, they may still be based on factors such as your location, browser type, and search terms used.

Legal basis 
If you have consented to the use of Google AdSense, the legal basis for this data processing is your consent. This consent serves as the legal basis for processing personal data under Article 6(1)(a) GDPR (consent). Additionally, we have a legitimate interest in using Google AdSense to optimize our online services and marketing efforts. The corresponding legal basis for this is Article 6(1)(f) GDPR (legitimate interests). You can read more about the data Google collects and how they use it at https://www.google.com/intl/en/policies/privacy/.

17.Facebook Datenschutzerklärung

On our website, we have integrated so-called social plugins from the company Facebook Inc. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with the raised thumb) or by a clear “Facebook Plugin” label. A social plugin is a small piece of Facebook integrated into our site. Each plugin has its own function. The most commonly used functions are the well-known “Like” and “Share” buttons.
Facebook offers the following social plugins:

“Save” button
“Like” button, Share, Send, and Quote
Page Plugin
Comments
Messenger Plugin
Embedded posts and video player
Group Plugin

You can find more information on how the individual plugins are used at https://developers.facebook.com/docs/plugins. We use social plugins to offer you a better user experience on our site and because Facebook can optimize our ads through them.
If you have a Facebook account or have previously visited facebook.com, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plugins (e.g., the “Like” button).
 The collected information is deleted or anonymized within 90 days. According to Facebook, these data include your IP address, which website you visited, the date, time, and additional information about your browser.
To prevent Facebook from collecting a large amount of data during your visit to our website and associating it with your Facebook data, you must log out of Facebook during your visit to our website. If you are not logged into Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can still be transmitted to Facebook.
 We want to make it clear that we are not fully aware of the exact content of the data sent. However, we strive to inform you to the best of our knowledge about the data processing. You can also find out how Facebook uses the data in the company’s privacy policy at https://www.facebook.com/about/privacy/update.
At least the following cookies are set in your browser when you visit a website with Facebook social plugins:

Name: dpr Value: Not provided Purpose: This cookie is used to ensure that social plugins on our website function properly. Expiration: After the session ends

Name: fr Value: 0jieyh4311284067c2GnlufEJ9..Bde09j…1.0.Bde09j Purpose: This cookie is also necessary to ensure that the plugins work properly. Expiration: After 3 months

Note: These cookies were set after testing, even if you are not a Facebook member. If you are logged into Facebook, you can adjust your ad preferences at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/, where you can deactivate or activate providers. If you want to learn more about Facebook’s data protection practices, we recommend reading the company’s privacy policies at https://www.facebook.com/policy.php.

Facebook Privacy Policy
Facebook Privacy Policy Summary Affected: Visitors of the website Purpose: Optimization of our services Processed data: Data such as customer information, user behavior, device information, and IP address. More details can be found below in the privacy policy. Storage duration: Until the data is no longer useful for Facebook’s purposes Legal basis: Article 6(1)(a) GDPR (consent), Article 6(1)(f) GDPR (legitimate interests)

What are Facebook Tools? 
We use selected tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With these tools, we can offer you and people interested in our products and services the best possible experience. Below is an overview of the different Facebook tools, what data is sent to Facebook, and how you can delete this data.

Among many other products, Facebook offers what are known as “Facebook Business Tools.” This is the official name given by Facebook. Since this term is not widely known, we refer to them simply as Facebook tools. These include:

Facebook Pixel
Social plugins (like the “Like” or “Share” button)
Facebook Login
Account Kit
APIs (Application Programming Interfaces)
SDKs (Software Development Kits)
Platform integrations
Plugins
Codes
Specifications
Documentation
Technologies and services

Through these tools, Facebook extends its services and has the ability to gather information about user activities outside of Facebook.

Why do we use Facebook Tools on our website? 
We want to show our services and products to people who are genuinely interested. Using Facebook ads, we can reach these people. To display relevant ads to users, Facebook needs information about their preferences and behavior. Thus, Facebook receives information about your behavior on our website (and contact details). With this, Facebook collects better user data and can display more relevant ads about our products and services to interested individuals. The tools allow for tailored advertising campaigns on Facebook. Data about your behavior on our website is referred to as “event data” by Facebook. This data is also used for measurement and analysis services. Facebook can use this information on our behalf to generate “campaign reports” about the effectiveness of our advertising campaigns. Additionally, we gain better insights into how you use our services, website, or products. Some of these tools optimize your user experience on our website, such as allowing you to share content directly on Facebook using social plugins.

What data is stored by Facebook tools? 
By using certain Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number, and IP address may be transmitted. Facebook uses this information to compare it with data Facebook already has (if you are a Facebook member). Before customer data is transmitted to Facebook, a process called “hashing” occurs. This means a data set of any size is transformed into a string of characters. This also serves to encrypt the data. In addition to contact data, “event data” is transmitted. “Event data” refers to information collected about you on our website, such as which subpages you visit or which products you purchase. Facebook does not share the collected information with third parties (such as advertisers), unless the company has explicit permission or is legally required to do so. Event data may also be linked with contact information, enabling Facebook to provide better-personalized ads. After the data matching process, Facebook deletes the contact information. To optimize ad delivery, Facebook only uses event data when combined with other data collected through different means. Facebook also uses this event data for security, protection, development, and research purposes. Many of these data are transmitted to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different amounts of cookies may be stored in your browser. We go into more detail about specific Facebook cookies in the descriptions of individual Facebook tools. For general information on the use of Facebook cookies, visit https://www.facebook.com/policies/cookies.

How can I delete my data or prevent data storage? 
Under the General Data Protection Regulation (GDPR), you have the right to access, rectify, transfer, and delete your data. A complete deletion of your data occurs only if you delete your Facebook account entirely. Here is how to delete your Facebook account:
Click on settings in the top right corner of Facebook.
Then, click on “Your Facebook Information” in the left column.
Now, click on “Deactivation and Deletion.”
Select “Delete Account” and then click “Continue to Account Deletion.”
Enter your password, click “Continue,” and then click “Delete Account.”
Data stored by Facebook through our site is also stored via cookies (e.g., social plugins). You can deactivate, delete, or manage individual or all cookies in your browser. How this works depends on the browser you are using. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove website data stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can configure your browser to notify you whenever a cookie is set, allowing you to decide whether to allow each individual cookie. Please note that when using these tools, your data may be stored and processed outside of the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Data may not be transferred, stored, or processed in such unsafe third countries unless appropriate guarantees (such as EU Standard Contractual Clauses) are in place between us and the non-European service provider.

Legal basis 
If you have consented to the processing and storage of data by embedded social media elements, this consent forms the legal basis for the data processing (Article 6(1)(a) GDPR). Additionally, your data is stored and processed based on our legitimate interest (Article 6(1)(f) GDPR) in providing quick and efficient communication with you or other customers and business partners. Most social media platforms also use cookies in your browser to store data. Therefore, we recommend that you read our cookie privacy policy and review the privacy policy or cookie policy of the respective service provider. We hope this information has provided you with a clear understanding of how Facebook tools collect and process data. If you would like to learn more about how Facebook handles your data, we recommend reading Facebook’s data policies at https://www.facebook.com/about/privacy/update.

18.Instagram Privacy Policy

Instagram Privacy Policy Summary
Affected: Visitors of the website
Purpose: Optimization of our services
Processed data: Data such as user behavior, information about your device, and your IP address
More details: You can find more details below in the privacy policy
Storage duration: Until Instagram no longer needs the data for its purposes
Legal basis: Article 6(1)(a) GDPR (Consent), Article 6(1)(f) GDPR (Legitimate Interests)

What is Instagram?
We have integrated features from Instagram on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Since 2012, Instagram has been a subsidiary of Facebook Inc. and is considered one of Facebook’s products. Embedding Instagram content on our website allows us to display buttons, photos, or videos from Instagram directly on our site. Whenever you access a webpage on our site that contains an Instagram function, data is transmitted to Instagram, stored, and processed. Instagram uses the same systems and technologies as Facebook, meaning that your data is processed across all Facebook companies.
In this section, we will explain why Instagram collects data, what kind of data is involved, and how you can manage or control the data processing. Since Instagram is part of Facebook Inc., we reference both Instagram’s guidelines and Facebook’s own data policy.
Instagram is one of the most popular social media platforms globally. It combines the advantages of a blog with those of audiovisual platforms like YouTube or Vimeo. On “Insta” (as many users casually call it), you can upload photos and short videos, edit them with various filters, and share them across other social networks. If you prefer, you can also follow other users’ accounts without posting content yourself.

Why do we use Instagram on our website?
Instagram has exploded in popularity over the past few years, and we have responded to this trend. Our goal is to make your experience on our website as pleasant as possible. Therefore, we aim to offer a diverse and engaging presentation of content. By integrating Instagram features, we enrich our content with helpful, entertaining, or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the collected data can also serve personalized advertising purposes on Facebook. This way, our advertisements are shown to people who are genuinely interested in our products or services.
Instagram also uses the collected data for measurement and analysis purposes. We receive aggregated statistics, giving us greater insight into your preferences and interests. It is important to note that these reports do not personally identify you.

What data does Instagram store?
When you access one of our pages that contains Instagram functions (such as Instagram images or plugins), your browser automatically connects with Instagram’s servers. During this process, data is transmitted to Instagram, stored, and processed, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases you’ve made, the ads you’ve viewed, and how you use our content. Additionally, the date and time of your interactions with Instagram are recorded. If you have an Instagram account and are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data, and we assume that Instagram follows a similar practice. Customer data includes your name, address, phone number, and IP address. These customer data are transmitted to Instagram only after they have been “hashed,” meaning they are transformed into a string of characters for encryption purposes. Additionally, event data, such as your user behavior, are transmitted. Customer data may be combined with event data. These contact details are then matched with data that Instagram already holds about you.
The collected data is transmitted to Facebook through small text files (cookies) set in your browser. Depending on the Instagram features you use and whether you have an Instagram account, different amounts of data are stored.
Based on our understanding, Instagram’s data processing works similarly to Facebook. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has likely set at least one cookie. Your browser transmits information to Instagram through these cookies when you interact with any Instagram function. These data are deleted or anonymized after 90 days (after reconciliation). Despite our research into Instagram’s data processing, we cannot definitively say which exact data Instagram collects and stores.

Here are some cookies that are set in your browser when you interact with an Instagram function (such as a button or an Instagram image). These examples assume you do not have an Instagram account. If you are logged in to Instagram, many more cookies will be set in your browser.

Name: csrftoken Value: “” Purpose: This cookie is most likely set for security purposes, to prevent cross-site request forgery (CSRF). However, we could not definitively verify this. Expiration: After 1 year

Name: mid Value: “” Purpose: Instagram sets this cookie to optimize its services and offerings, both inside and outside of Instagram. It establishes a unique user ID. Expiration: After the session ends

Name: fbsr_311284067124024 Value: No information provided Purpose: This cookie stores the login request for users of the Instagram app. Expiration: After the session ends

Name: rur Value: ATN Purpose: This is an Instagram cookie that ensures functionality on Instagram. Expiration: After the session ends

Name: urlgen Value: “{“194.96.75.33”: 1901}:1iEtYv” Purpose: This cookie serves Instagram’s marketing purposes. Expiration: After the session ends

Note: This list is not exhaustive. The cookies set depend on the functions embedded and your use of Instagram.

How long and where is the data stored?
Instagram shares the collected information across the Facebook companies, with external partners, and with people with whom you connect worldwide. Data is processed according to Instagram’s own data policy, and your data is stored on Facebook’s global servers, which are distributed around the world, with most of the servers located in the USA.

How can I delete my data or prevent data storage?
Under the General Data Protection Regulation (GDPR), you have the right to access, transfer, correct, and delete your data. You can manage your data through Instagram’s settings. If you wish to delete your Instagram account permanently, you can do so by following these steps:

Open the Instagram app.
Go to your profile page, scroll down, and click “Help Center.”

This will take you to Instagram’s website. On the website, click “Managing Your Account” and then “Delete Your Account.”
If you delete your account, Instagram will delete posts such as your photos and status updates. However, information that other users have shared about you is not part of your account and therefore will not be deleted.
As mentioned above, Instagram primarily stores your data through cookies. These cookies can be managed, disabled, or deleted in your browser. The management of cookies varies slightly depending on your browser. Below are instructions for managing cookies in the most commonly used browsers:

Chrome: Manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove website data stored on your computer
Internet Explorer: Manage cookies
Microsoft Edge: Manage cookies

You can also configure your browser to notify you every time a cookie is set, allowing you to decide on a case-by-case basis whether to allow the cookie.
Please note that when using these tools, your data may be stored and processed outside of the EU. Most third countries (including the USA) are considered unsafe under current European data protection law. Data may not be transferred, stored, or processed in such third countries unless appropriate guarantees (such as EU Standard Contractual Clauses) are in place.

Legal basis
If you have consented to the processing and storage of data through embedded social media elements, this consent forms the legal basis for data processing (Article 6(1)(a) GDPR). Additionally, your data is stored and processed based on our legitimate interest (Article 6(1)(f) GDPR) in facilitating quick and efficient communication with you and other customers or business partners. Most social media platforms also use cookies to store data in your browser. We therefore recommend reading our cookie privacy policy and reviewing the privacy policies or cookie guidelines of the respective service providers.
We have attempted to provide you with the most important information regarding Instagram’s data processing. For more detailed information, you can visit Instagram’s Data Policy.

19.Google Fonts Lokal Privacy Policy

Here is the translation of your text into English:
On our website, we use Google Fonts from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible. We have embedded the Google fonts locally, i.e., on our web server – not on Google’s servers. As a result, there is no connection to Google servers, and thus no data transfer or storage.

What are Google Fonts? 
Google Fonts, previously known as Google Web Fonts, is an interactive directory with over 800 fonts that Google provides for free. With Google Fonts, you could use fonts without uploading them to your own server. However, to prevent any information transmission to Google servers, we have downloaded the fonts to our server. In this way, we act in compliance with data protection regulations and do not send any data to Google Fonts.

20.Google Maps Datenschutzerklärung

Google Maps Privacy Policy Summary Affected:
Website visitors Purpose: Optimization of our service Processed data: Data such as search terms entered, your IP address, and latitude and longitude coordinates. More details can be found further below in this privacy policy. Storage period: Depending on the data stored Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Maps? 
We use Google Maps on our website, provided by Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can better show you locations and tailor our service to your needs. By using Google Maps, data is transferred to and stored on Google’s servers. In this section, we will explain in more detail what Google Maps is, why we use this Google service, what data is stored, and how you can prevent it.
Google Maps is an online mapping service by Google. With Google Maps, you can search for specific locations of cities, attractions, accommodations, or businesses on a PC, tablet, or app. If a business is listed on Google My Business, additional information about the company will also be displayed along with its location. Maps of a location can be embedded into a website using HTML code to show directions. Google Maps displays the earth’s surface as a road map or as an aerial or satellite image. Thanks to Street View and high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website? 
All of our efforts on this site aim to provide you with a useful and meaningful experience. By embedding Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our company is located. The route description always shows you the best or fastest way to reach us. You can view the directions for routes by car, public transport, walking, or cycling. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps? 
To fully offer its service, Google Maps needs to collect and store certain information about you. This includes search terms you enter, your IP address, and your latitude and longitude coordinates. If you use the route planner feature, the entered starting address is also saved. This data storage, however, happens on Google Maps websites. We can only inform you about it but have no control over it. Since we have embedded Google Maps on our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its services and provide personalized advertising to you.
The following cookie is set in your browser due to the embedding of Google Maps:

Name: NID Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311284067-5 Purpose: NID is used by Google to customize ads based on your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interactions with ads. This way, you will always see personalized ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes. Expiration: After 6 months

Note: We cannot guarantee the completeness of the information on stored data. Especially when using cookies, changes are always possible. To identify the NID cookie, a dedicated test page was created, where only Google Maps was embedded.

How long and where is the data stored? 
Google’s servers are located in data centers worldwide. Most servers are located in the U.S., so your data is also stored in the U.S. more frequently. You can read exactly where Google’s data centers are located here: Google Data Centers
Google distributes the data across various storage devices. This ensures that the data is retrieved faster and is better protected from manipulation attempts. Each data center also has specific emergency programs. For example, if there are issues with Google’s hardware or if a natural disaster disables the servers, the data remains well-protected.
Some data is stored by Google for a set period. Other data can only be manually deleted. Additionally, the company anonymizes information (such as advertising data) in server logs by partially deleting the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage? 
With the automatic deletion feature introduced in 2019, location and activity data is stored for either 3 or 18 months and then deleted, depending on your choice. Additionally, you can manually delete this data at any time via your Google account. To completely stop your location tracking, you need to pause “Web and App Activity” in your Google account. Go to “Data and Personalization” and select the option “Activity Settings,” where you can turn the activity on or off.
You can also disable, delete, or manage individual cookies in your browser. The process varies depending on the browser you are using. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

If you generally do not want any cookies, you can set your browser to inform you whenever a cookie is about to be set. This allows you to decide individually whether to allow each cookie.
Please note that data about you may also be stored and processed outside the EU when using this tool. Most third countries (including the U.S.) are currently considered unsafe under European data protection law. Data may not be transferred to, stored, and processed in unsafe third countries unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis 
If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is your consent. This consent forms the legal basis for processing personal data as per Art. 6 para. 1 lit. a GDPR.
We also have a legitimate interest in using Google Maps to optimize our online services. The corresponding legal basis is Art. 6 para. 1 lit. f GDPR (legitimate interests).
If you want to learn more about how Google processes your data, we recommend reviewing Google’s privacy policy: Google Privacy Policy.

Privacy Policy

1) Contact details of the responsible party

2)Data transfer to third countries

5.Web Analytics

6.Introduction and Overview

7.Legal Basis

12.Google Tag Manager Privacy Policy

14.Online Marketing

Redefining Property Values.

Business Hours

Mon:

10:00 am - 6:00 pm

Tue:

10:00 am - 6:00 pm

Wed:

10:00 am - 6:00 pm

Thu:

10:00 am - 6:00 pm

Fri:

10:00 am - 6:00 pm

Sat:

Closed

Sun:

Closed

Usually, we are also available outside of business hours.

Contact Us

MUNIQ REAL ESTATE GmbH

Leopoldstraße 19
80802 München

© 2024 MUNIQ REAL ESTATE GmbH

Privacy Policy

1) Contact details of the responsible party

2)Data transfer to third countries

5.Web Analytics

6.Introduction and Overview

7.Legal Basis

12.Google Tag Manager Privacy Policy

14.Online Marketing

Redefining Property Values.

Business Hours

Mon:

10:00 am - 6:00 pm

Tue:

10:00 am - 6:00 pm

Wed:

10:00 am - 6:00 pm

Thu:

10:00 am - 6:00 pm

Fri:

10:00 am - 6:00 pm

Sat:

Closed

Sun:

Closed

Usually, we are also available outside of business hours.

Contact Us

MUNIQ REAL ESTATE GmbH

Leopoldstraße 19 80802 München

© 2024 MUNIQ REAL ESTATE GmbH

Leopoldstraße 19
80802 München